Overview

Engaging and thorough, MARKETING, 12th Edition shows you how marketing principles affect your day-to-day life, as well as their significant influence in business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives, and ethics, as well as in-depth discussions on key tools of the trade, such as metrics and the marketing plan. Intriguing coverage of newsworthy events clarifies the readings and gets you thinking about your own decisions in the consumer marketplace. Loaded with helpful learning features like detailed appendices, cases, vignettes, boxed features, and videos, MARKETING, 12th Edition gives you countless opportunities to develop and apply critical-thinking skills as you acquire the marketing knowledge essential for success in the business world.

ISBN-13

9781111821647

ISBN-10

111182164X

Weight

4.42 Pounds

Dimensions

8.75 x 1.50 x 11.00 In

List Price

$250.00

Edition

12th Edition

Format

Hardcover

Language

English

Pages

172 pages

Publisher

Cengage Learning

Published On

2012-01-16



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