Marketing
Format: Hardcover
ISBN13: 9780324147988
Hardcover|9780324147988
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Overview
The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating first introduction to the dynamic world of marketing.
| ISBN-13 | 9780324147988 |
|---|---|
| ISBN-10 | 0324147988 |
| Weight | 4.15 Pounds |
| Dimensions | 8.74 x 1.26 x 11.42 In |
| List Price | $288.00 |
| Edition | 7th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 700 pages |
| Publisher | South-Western College Pub |
| Published On | 2003-01-03 |
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