Marketing
Format: Hardcover
ISBN13: 9781439039427
Hardcover|9781439039427
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Overview
You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. Now MARKETING, Eleventh Edition--with its engaging presentation of concepts--will bring forward how much the principles of marketing play a role in your day-to-day life. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel's MARKETING, Eleventh Edition, will have you saying, "Now that's marketing."
| ISBN-13 | 9781439039427 |
|---|---|
| ISBN-10 | 1439039429 |
| Weight | 4.01 Pounds |
| Dimensions | 8.75 x 1.50 x 11.25 In |
| List Price | $250.00 |
| Edition | 11th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 468 pages |
| Publisher | South-Western College/West |
| Published On | 2010-01-01 |
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