Overview

A comprehensive marketing text organized around the marketing mix and filled with student-oriented, current examples of the latest marketing topics, concepts and technologies.

ISBN-13

9780324125672

ISBN-10

0324125674

Weight

0.00 Pounds

Dimensions

1.25 x 9.25 x 11.25 In

List Price

$212.95

Edition

6th Edition

Format

Hardcover

Language

English

Pages

750 pages

Publisher

South-Western College Pub

Published On

2001-04-03



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