Marketing Channels
Format: Hardcover
ISBN13: 9780072895124
Hardcover|9780072895124
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Overview
Using the relationship marketing perspective in the channels course, this book introduces a Channels Relationship Model (CRM). It is a combination of text, cases, and readings. It contains coverage of global and ethical issues, and attention is paid to the pacing of material throughout the semester.
| ISBN-13 | 9780072895124 |
|---|---|
| ISBN-10 | 0072895128 |
| Weight | 2.30 Pounds |
| Dimensions | 8.00 x 1.06 x 9.40 In |
| List Price | $137.00 |
| Edition | 2nd Edition |
| Format | Hardcover |
|---|---|
| Pages | 544 pages |
| Publisher | McGraw-Hill/Irwin |
| Published On | 2001-08-24 |
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