Marketing 2018
Format: Paperback
ISBN13: 9780357033753
Paperback|9780357033753
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Overview
PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. MARKETING is a thorough overview of essential marketing principles in a visually engaging presentation. This popular resource helps you develop the knowledge and decision-making skills to succeed. MARKETING offers in-depth coverage of fundamental marketing concepts and strategies, plus practical applications and real-world examples, including material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition.
| ISBN-13 | 9780357033753 |
|---|---|
| ISBN-10 | 0357033752 |
| Weight | 3.11 Pounds |
| Dimensions | 8.50 x 1.00 x 10.00 In |
| List Price | $237.00 |
| Edition | 19th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | xxxi, 686 pages |
| Publisher | Cengage Learning |
| Published On | 2018-08-21 |
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