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Overview
Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new "Ask a Marketer" videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success.
| ISBN-13 | 9781305631601 |
|---|---|
| ISBN-10 | 1305631609 |
| Weight | 2.95 Pounds |
| Dimensions | 8.40 x 1.00 x 10.80 In |
| List Price | $133.33 |
| Edition | 18th Edition |
| Format | - |
|---|---|
| Language | English |
| Pages | 720 pages |
| Publisher | South-Western College Pub |
| Published On | 2015-01-16 |
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