Marketing 2016
Format: Paperback
ISBN13: 9781285858340
Paperback|9781285858340
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Overview
Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new "Ask a Marketer" videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success.
| ISBN-13 | 9781285858340 |
|---|---|
| ISBN-10 | 1285858344 |
| Weight | 3.30 Pounds |
| Dimensions | 10.00 x 1.00 x 12.00 In |
| List Price | $237.00 |
| Edition | 18th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 720 pages |
| Publisher | Cengage Learning |
| Published On | 2015-01-08 |
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