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Overview
Pride/Ferrell, Marketing 2000e continues to be the most progressive and popular introductory marketing text available. Electronic innovation remains a key focus, combined with comprehensive coverage of marketing strategies and concepts, real-world examples, respected authorship, and an emphasis on decision-making skills. The 2000 Edition offers streamlined content and an enhanced web site with two chapters devoted to electronic marketing--one in the text and the other online.
| ISBN-13 | 9780618095957 |
|---|---|
| ISBN-10 | 0618095950 |
| List Price | $84.36 |
| Edition | 11th Edition |
| Format | Paperback |
|---|---|
| Pages | 624 pages |
| Publisher | Houghton Mifflin Company |
| Published On | 2000-07-01 |
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