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Overview
Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select
| ISBN-13 | 9781136772450 |
|---|---|
| ISBN-10 | 1136772456 |
| List Price | $89.99 |
| Format | - |
|---|---|
| Language | English |
| Pages | 204 pages |
| Publisher | |
| Published On | 2008-03-03 |
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