Market Segmentation
Format: Paperback
ISBN13: 9780750659819
Paperback|9780750659819
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Overview
* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.
| ISBN-13 | 9780750659819 |
|---|---|
| ISBN-10 | 0750659815 |
| Weight | 2.15 Pounds |
| Dimensions | 7.25 x 1.00 x 9.50 In |
| List Price | $56.95 |
| Edition | 3rd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 512 pages |
| Publisher | Butterworth-Heinemann |
| Published On | 2004-09-18 |
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