Market Segmentation
Format: Hardcover
ISBN13: 9780333733707
Hardcover|9780333733707
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Overview
This is a major revision of the first edition of Market Segmentation. In today's marketplace, effectively segmenting the market in order to target profitable customers can be the key to many companies' own profitability and growth. First published in 1995, this book aimed to help practitioners tackle this issue head on, providing step-by-step guidance through the terrain of market segmentation.
| ISBN-13 | 9780333733707 |
|---|---|
| ISBN-10 | 0333733703 |
| Edition | 2nd Edition |
| Format | Hardcover |
|---|---|
| Pages | xxiii, 376 pages |
| Publisher | Palgrave Macmillan |
| Published On | 1998-05-31 |
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