Managing the President's Message
Format: Paperback
ISBN13: 9780801895593
Paperback|9780801895593
✨ Featured Offer
Overview
Political scientists are rarely able to study presidents from inside the White House while presidents are governing, campaigning, and delivering thousands of speeches. It's even rarer to find one who manages to get officials such as political adviser Karl Rove or presidential counselor Dan Bartlett to discuss their strategies while those strategies are under construction. But that is exactly what Martha Joynt Kumar pulls off in her fascinating new book, which draws on her first-hand reporting, interviewing, and original scholarship to produce analyses of the media and communications operations of the past four administrations, including chapters on George W. Bush and Bill Clinton.
Kumar describes how today's White House communications and media operations can be at once in flux and remarkably stable over time. She describes how the presidential Press Office that was once manned by a single presidential advisor evolved into a multilayered communications machine that employs hundreds of people, what modern presidents seek to accomplish through their operations, and how presidents measure what they get for their considerable efforts.
Laced throughout with in-depth statistics, historical insights, and you-are-there interviews with key White House staffers and journalists, this indispensable and comprehensive dissection of presidential communications operations will be key reading for scholars of the White House researching the presidency, political communications, journalism, and any other discipline where how and when one speaks is at least as important as what one says.
Kumar describes how today's White House communications and media operations can be at once in flux and remarkably stable over time. She describes how the presidential Press Office that was once manned by a single presidential advisor evolved into a multilayered communications machine that employs hundreds of people, what modern presidents seek to accomplish through their operations, and how presidents measure what they get for their considerable efforts.
Laced throughout with in-depth statistics, historical insights, and you-are-there interviews with key White House staffers and journalists, this indispensable and comprehensive dissection of presidential communications operations will be key reading for scholars of the White House researching the presidency, political communications, journalism, and any other discipline where how and when one speaks is at least as important as what one says.
| ISBN-13 | 9780801895593 |
|---|---|
| ISBN-10 | 0801895596 |
| Weight | 1.20 Pounds |
| Dimensions | 6.00 x 0.83 x 9.00 In |
| List Price | $26.00 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Pages | 400 pages |
| Publisher | Johns Hopkins University Press |
| Published On | 2010-04-15 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
Used, Very Good
Seller details
Midtown Scholar Bookstore
Harrisburg, PA, USA
Very Good-Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark-NICE Sta...
Free delivery by: 05 Apr 2026
Used, Good
Seller details
Midtown Scholar Bookstore
Harrisburg, PA, USA
Good-Bumped and creased book with tears to the extremities, but not affecting the text block, may ha...
Free delivery by: 05 Apr 2026
Used, Good
Seller details
SurplusTextSeller
Columbia, MO, USA
Ships in a BOX from Central Missouri! May not include working access code. Will not include dust j...
Free delivery by: 05 Apr 2026
✨ Brand New
Seller details
Alibris
Sparks, NV, USA
Print on demand Trade paperback (US). Glued binding. 400 p. Contains: Unspecified, Tables, black & ...
Free delivery by: 05 Apr 2026
Used, Good
Seller details
Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Free delivery by: 05 Apr 2026