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Overview
Managing Services views services from a management, as opposed to operational, perspective. It emphasizes managerial problem solving and strategic matters over the quantitative and theoretical, and demonstrates how services affect every functional area of a business from finance to sales and marketing. Reader-friendly vignettes give topics a real-world context and stress service management within a larger strategic point of view.
| ISBN-13 | 9780072858198 |
|---|---|
| ISBN-10 | 0072858192 |
| Weight | 2.31 Pounds |
| Dimensions | 10.40 x 8.20 x 0.94 In |
| List Price | $140.00 |
| Format | Hardcover |
|---|---|
| Pages | 443 pages |
| Publisher | Irwin Professional Pub |
| Published On |
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