Overview

"Contemporary students put extraordinary demands on OB instructors and textbooks alike. On one hand, students immersed in quantitative courses such as fi nance and accounting and other business disciplines are often quick to dismiss OB/management courses as "soft" or "elementary" or "common sense"-so there is a pressing need for relevance and richness. On the other hand, modern technology and short attention spans have created an aversion to the theoretical grounding and evidence-based education necessary to build true understanding and applicable skills. Thoughtful OB and management instructors are therefore often torn between opting for a traditional descriptive text, strong on concepts and defi nitions, but with little application focus, or choosing a more popular-press reading, strong on war-story anecdotes and prescriptions (often more popular with students), but short on theory and evidence"--

ISBN-13

9780078112782

ISBN-10

0078112788

List Price

$287.00

Edition

3rd Edition

Format

Paperback

Language

English

Pages

640 pages

Publisher

McGraw Hill

Published On

2019-01-19



View All Offers

Sort by:

Condition
Seller
Seller Comments
Price

Bookstores.com relies on cookies to improve your experience.