Overview

Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature case studies, study tips and activities to test your learning and understanding. It offers online materials that support students and tutors at various stages.

ISBN-13

9780750689687

ISBN-10

0750689684

Weight

2.14 Pounds

Dimensions

7.25 x 1.00 x 9.50 In

List Price

$41.95

Format

Paperback

Language

English

Pages

400 pages

Publisher

Taylor & Francis

Published On

2008-10-01



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