9781118360637

Managing Innovation

Format: Paperback

ISBN13: 9781118360637

Paperback|9781118360637


Overview

Managing Innovation is an established, bestselling textfor MBA, MSc and advanced undergraduate courses on innovationmanagement, management of technology, new product development andentrepreneurship. It is also widely used by managers in both theservices and manufacturing sectors.

Now in its fifth edition, Managing Innovation has been fullyrevised and now comes with a fully interactive e-bookhousing an impressive array of videos, cases, exercises and toolsto bring innovation to life. The book is also accompanied by theInnovation Portal at www.innovation-portal.infowhich contains an extensive collection of additional digitalresources for both lecturers and students.

Features:

  • The Research Notes and Views from the Front Linefeature boxes strengthen the evidence-based and practical approachmaking this a must read for anyone studying or working withininnovation
  • The Innovation Portal www.innovation-portal.info is an essential resource for both student and lecturerand includes the Innovation Toolkit ? a fullysearchable array of practical innovation tools along with acompendium of cases, exercises, tools andvideos
  • The interactive e-book that accompanies the textprovides enriched content to deepen the readers understanding ofinnovation concepts

ISBN-13

9781118360637

ISBN-10

111836063X

Weight

2.90 Pounds

Dimensions

7.40 x 1.10 x 9.70 In

List Price

$103.33

Edition

5th Edition

Format

Paperback

Language

English

Pages

680 pages

Publisher

Wiley

Published On

2013-07-10



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