Managing Enterprise Content
by Ann Rockley
Format: Paperback
ISBN13: 9780735713062
Paperback|9780735713062
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Overview
This text is designed to save the reader time and money by teaching them how to create content once and use it in a variety of formats. The reader can eliminate miscommunication through current, consistent and accurate content from a single source. Within organizations, the same content is produced for many different uses, in many different media, and by many different departments, resulting in expensive duplication and inconsistent quality. This book is designed to provide a conceptual framework for understanding how to create and manage content that is to be repurposed for use in different media. It also provides practical solutions to get a handle on content creation, repurposing, efficiency and cross-enterprise management.
| ISBN-13 | 9780735713062 |
|---|---|
| ISBN-10 | 0735713065 |
| Weight | 2.00 Pounds |
| Dimensions | 6.75 x 1.25 x 8.50 In |
| List Price | $44.99 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 592 pages |
| Publisher | New Riders Pub |
| Published On | 2002-10-17 |
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