Overview

Shows how the nature of the competitive game has fundamentally changed, requiring that companies capture global-scale efficiency and respond to national markets. This work contains profiles of global middle managers and real-world case studies to paint a picture of the issues, problems, and opportunities on the road to becoming a transnational.

ISBN-13

9780875848495

ISBN-10

0875848494

Weight

1.70 Pounds

Dimensions

6.50 x 1.50 x 9.50 In

List Price

$29.95

Edition

2nd Edition

Format

Hardcover

Language

English

Pages

389 pages

Publisher

Harvard Business Review Press

Published On

1998-11-01



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