Overview

A guide to the management of companies in the global environment, this text is based on a study of a diverse group of multinational comapanies - including Procter and Gamble, Unilever, General Electric, Matsushita, ITT, Ericsson and NEC.

ISBN-13

9780712680301

ISBN-10

0712680306

Weight

1.21 Pounds

Dimensions

9.25 x 6.06 x 1.18 In

List Price

$18.95

Edition

2nd Edition

Format

Paperback

Pages

416 pages

Publisher

Random House Business Books

Published On

1998-12-03



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