The primary goal is simple to state but hard to execute: to make learning Principles of Management as easy, effective, and efficient as possible. Accordingly, the book integrates writing, illustration, design, and magazine-like layout in a program of learning that appeals to the visual sensibilities and respects the time constraints and different learning styles of today's students. It is the hope that this product will make a difference in the lives of students, to produce a product that students will enjoy reading, and that will provide them with practical benefits.