Overview

This edition continues its strong research orientation and solid theoretical underpinnings. The general theme is dynamic engagement--a broad term that captures the essence of change confronting future managers, and current thinking on what they'll need to succeed. The material presented revolves around the following themes: ethics, globalization, entrepreneurship and small businesses, cultural diversity, and quality. Topics place an even greater emphasis on practical applications and examples drawn from real-world organizations (i.e., Snapple, The Limited, MTV, etc.).


ISBN-13

9780131087477

ISBN-10

0131087479

Weight

3.70 Pounds

Dimensions

8.75 x 1.00 x 11.25 In

List Price

$76.00

Edition

6th Edition

Format

Hardcover

Language

English

Pages

732 pages

Publisher

Pearson

Published On

1994-12-15



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