Overview

This new Seventh Edition is designed for business students who are or who will soon become business professionals in the fast changing business world of today. The goal of this text is to help business students learn how to use and manage information technologies to revitalize business processes, improve business decision making, and gain competitive advantage. Thus it places a major emphasis on up-to-date coverage of the essential role of Internet technologies in providing a platform for business, commerce, and collaboration processes among all business stakeholders in today’s networked enterprises and global markets. The benchmark text for the syllabus organized by technology, this text appraoches the material from a managerial perspective. O’Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize and enhance the explanation.

ISBN-13

9780072935882

ISBN-10

007293588X

Weight

3.38 Pounds

Dimensions

8.00 x 0.95 x 11.00 In

List Price

$160.00

Edition

7th Edition

Format

Hardcover

Language

English

Pages

624 pages

Publisher

McGraw-Hill/Irwin

Published On

2005-01-14



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