9781405119962

Management and Creativity

Format: Paperback

ISBN13: 9781405119962

Paperback|9781405119962


Overview

This book explores the relationship between the management of creativity and creative approaches to management.
  • Challenges the stereotypical opposition between 'creatives' and 'suits'.
  • Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
  • Draws on the practical experience of individuals working in the creative industries.
  • Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

ISBN-13

9781405119962

ISBN-10

1405119969

Weight

0.83 Pounds

Dimensions

6.80 x 0.62 x 9.72 In

List Price

$59.00

Edition

1st Edition

Format

Paperback

Language

English

Pages

224 pages

Publisher

Wiley-Blackwell

Published On

2006-09-11



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