Management and Creativity
by Chris Bilton
Format: Hardcover
ISBN13: 9781405119955
Hardcover|9781405119955
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Overview
This book explores the relationship between the management of creativity and creative approaches to management.
- Challenges the stereotypical opposition between 'creatives' and 'suits'.
- Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
- Draws on the practical experience of individuals working in the creative industries.
- Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.
| ISBN-13 | 9781405119955 |
|---|---|
| ISBN-10 | 1405119950 |
| Weight | 1.25 Pounds |
| Dimensions | 3.94 x 0.59 x 9.84 In |
| List Price | $110.00 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 216 pages |
| Publisher | Wiley-Blackwell |
| Published On | 2006-09-11 |
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