Overview

O’Sullivan/Sheffrin makes use of Active Learning Tools which get readers involved in role-playing, help them apply concepts, and offer reinforcement of the material.   The books hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle (distinguishing real from nominal magnitudes).   For economists, financial analysts and other finance professionals.

ISBN-13

9780132349000

ISBN-10

0132349000

Weight

2.26 Pounds

Dimensions

8.25 x 0.75 x 10.75 In

List Price

$160.00

Edition

5th Edition

Format

Hardcover

Language

English

Publisher

Pearson College Div

Published On

2006-11-30



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