Overview

Orsquo;Sullivan/Sheffrin makes use of Active Learning Tools which get readers involved in role-playing, help them apply concepts, and offer reinforcement of the material. The books hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle (distinguishing real from nominal magnitudes). For economists, financial analysts and other finance professionals.

ISBN-13

9780131536180

ISBN-10

0131536184

Weight

2.00 Pounds

Dimensions

7.75 x 0.75 x 9.75 In

List Price

$139.40

Edition

4th Edition

Format

Paperback

Language

English

Pages

512 pages

Publisher

Prentice Hall

Published On

2004-12-01



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