Overview

M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.


ISBN-13

9781259815942

ISBN-10

1259815943

Weight

1.89 Pounds

Dimensions

9.10 x 0.59 x 10.80 In

List Price

$106.67

Edition

3rd Edition

Format

Paperback

Language

English

Pages

480 pages

Publisher

McGraw Hill

Published On

2017-02-20



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HPB-Red
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Connecting readers with great books since 1972! Used textbooks may not include companion materials s...
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