Overview

Kevin Roberts passionately believes that love is the way forward for business. Here he recounts the journey from products to trademarks to brands - and the urgency of taking the next step - to Lovemarks. His argument is that brands, numbed by the assault of commodification and customer indifference, have run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers. This revised edition features a new chapter on the power of shopping in the new global economy.
ISBN-13

9781576872703

ISBN-10

157687270X

Weight

2.20 Pounds

Dimensions

8.00 x 0.90 x 9.75 In

List Price

$35.00

Edition

1st Edition

Format

Hardcover

Language

English

Pages

240 pages

Publisher

powerHouse Books,U.S.

Published On

2005-12-01


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