Overview

Crafting & Executing Strategy 22e has a long-standing reputation of being the most teachable text. Its engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies.

ISBN-13

9781260157178

ISBN-10

1260157172

Weight

1.55 Pounds

Dimensions

7.90 x 0.60 x 9.80 In

List Price

$179.79

Edition

22nd Edition

Format

-

Language

English

Pages

432 pages

Publisher

McGraw Hill

Published On

2019-02-06



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