Overview

Strategic Management: Creating Competitive Advantages, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). 

ISBN-13

9781266011832

ISBN-10

1266011838

Weight

1.71 Pounds

Dimensions

8.20 x 1.00 x 10.10 In

List Price

$143.79

Edition

11th Edition

Format

-

Pages

512 pages

Publisher

McGraw Hill

Published On

2023-01-24



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