Overview

Long considered the Gold Standard for introduction to business courses, this comprehensive, readable text enhances teaching because the experienced author team revises in response to diverse, ever-changing course needs and learning styles. Real-world case studies ensure that students grapple with the most current challenges facing businesspeople today.

ISBN-13

9781260211108

ISBN-10

126021110X

Weight

2.80 Pounds

Dimensions

8.30 x 1.10 x 10.90 In

List Price

$164.96

Edition

12th Edition

Format

-

Language

English

Pages

1472 pages

Publisher

McGraw Hill

Published On

2018-02-02



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