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Overview
George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with his comments on why they are so good. George continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in graphic communication. If anyone wants to experience the creation of Big Idea Branding, this astounding compilationof his work is the ultimate form of clear, precise, eye-popping communication.
| ISBN-13 | 9789063693992 |
|---|---|
| ISBN-10 | 9063693990 |
| Weight | 1.15 Pounds |
| Dimensions | 5.75 x 0.75 x 8.30 In |
| List Price | $35.00 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 204 pages |
| Publisher | Laurence King Publishing |
| Published On | 2015-11-10 |
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Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Free delivery by: 31 Mar 2026
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Bonita
Santa Clarita, CA, USA
Free delivery by: 31 Mar 2026