9780273731351

Logistics Management

Format: Paperback

ISBN13: 9780273731351

Paperback|9780273731351


Overview

This new book, Logistics Management, blends traditional logistics activities with the current developments in business that have made logistics a critical element for business success. It adopts a customer or marketing focus to the subject of logistics, and the wider concept of supply chain management, by recognizing that customer satisfaction is the primary output of logistics activities.  The theme of global logistics integrated throughout the current edition will also continue and will be enhanced by discussion of the dichotomy that the European market represents both a common and global environment.


ISBN-13

9780273731351

ISBN-10

0273731351

Weight

1.28 Pounds

Dimensions

7.44 x 0.69 x 9.69 In

List Price

$129.50

Edition

1st Edition

Format

Paperback

Language

English

Pages

304 pages

Publisher

Pearson

Published On

2012-05-04



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