✨ Featured Offer
Used, Good
$38.74
List Price: $14.95
🚚
See all 1 offers from $38.74 FREE standard delivery by: 05 Apr 2026
Overview
"You will never look at 'new ideas' the same way again." -H. Wayne Huizenga, founder and former chairman and CEO of Blockbuster Inc.
"I would strongly suggest that all marketers read this book before they decide to launch a new product, line extension or enter a new line of business." -Mark R. Goldston, chairman and CEO, United Online, Inc., which includes NetZero, Juno, Classmates and MyPoints.com brands
David Minter and Michael Reid know innovation. For more than 25 years, they have contributed to the growth of such companies as Blockbuster, Dole, Viacom, Sony and Einstein Bagels.
Lightning in a Bottle presents Minter and Reid's simple seven-step system for creating ideas that work-one that improves new-product success rates from the standard one in 10 to one in two or better. Lightning in a Bottle also explains the top 10 reasons ideas fail, plus the dirty secrets of the research world, such as:
-Why focus groups don't work for new products
-How market segmentation is often a sham
-Why brainstorming in not effective in creating great new products
In the tradition of Execution and Good to Great, Lightning in a Bottle is the new must-have guide for business leaders.
"I would strongly suggest that all marketers read this book before they decide to launch a new product, line extension or enter a new line of business." -Mark R. Goldston, chairman and CEO, United Online, Inc., which includes NetZero, Juno, Classmates and MyPoints.com brands
David Minter and Michael Reid know innovation. For more than 25 years, they have contributed to the growth of such companies as Blockbuster, Dole, Viacom, Sony and Einstein Bagels.
Lightning in a Bottle presents Minter and Reid's simple seven-step system for creating ideas that work-one that improves new-product success rates from the standard one in 10 to one in two or better. Lightning in a Bottle also explains the top 10 reasons ideas fail, plus the dirty secrets of the research world, such as:
-Why focus groups don't work for new products
-How market segmentation is often a sham
-Why brainstorming in not effective in creating great new products
In the tradition of Execution and Good to Great, Lightning in a Bottle is the new must-have guide for business leaders.
| ISBN-13 | 9781402210327 |
|---|---|
| ISBN-10 | 1402210329 |
| Weight | 0.60 Pounds |
| Dimensions | 5.50 x 0.75 x 8.00 In |
| List Price | $14.95 |
| Edition | 1st Edition |
| Format | - |
|---|---|
| Language | English |
| Pages | 224 pages |
| Publisher | Sourcebooks |
| Published On | 2007-12-01 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
✨ Used, Good
Seller details
Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Free delivery by: 05 Apr 2026