Learning from Supplier and Customer Perspectives
Format: Paperback
ISBN13: 9780750632782
Paperback|9780750632782
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Overview
Key account management is a natural development of customer focus and relationship marketing in business-to-business markets. It offers critical benefits and opportunities for profit enhancement to both sides of the buyer/seller dyad.
| ISBN-13 | 9780750632782 |
|---|---|
| ISBN-10 | 075063278X |
| Weight | 0.75 Pounds |
| Dimensions | 6.25 x 0.50 x 9.50 In |
| List Price | $74.95 |
| Format | Paperback |
|---|---|
| Pages | 224 pages |
| Publisher | Butterworth-Heinemann |
| Published On | 1998-05-27 |
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