Overview

This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Essentials of Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student&’s problem-solving skills in marketing

ISBN-13

9780077246433

ISBN-10

0077246438

Weight

1.47 Pounds

Dimensions

10.70 x 8.50 x 0.80 In

List Price

$71.33

Edition

12th Edition

Format

Paperback

Language

English

Pages

448 pages

Publisher

McGraw-Hill/Irwin

Published On

2009-10-21



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