Key Account Management
Format: Paperback
ISBN13: 9780273644262
Paperback|9780273644262
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Overview
Key account management (KAM) has been developed in an attempt to counter increasing market turbulence. Suppliers and customers are seeking closer relationships to reduce their exposure to the risks posed by globalisation, economic instability and technological change. Whilst the importance of KAM is now widely recognised, there is still a great deal of confusion surrounding it. This text aims to shed light on the subject.
| ISBN-13 | 9780273644262 |
|---|---|
| ISBN-10 | 0273644262 |
| Weight | 1.51 Pounds |
| Dimensions | 8.27 x 0.35 x 11.69 In |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 160 pages |
| Publisher | Pearson Professional Education |
| Published On | 1999-06-25 |
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