Iterate
Format: Hardcover
ISBN13: 9780262039635
Hardcover|9780262039635
✨ Featured Offer
Used, Like New
$14.52
List Price: $29.95
🚚
See all 5 offers from $6.05 FREE standard delivery by: 28 Mar 2026
Overview
How to confront, embrace, and learn from the unavoidable failures of creative practice; with case studies that range from winemaking to animation.Failure is an inevitable part of any creative practice. As game designers, John Sharp and Colleen Macklin have grappled with crises of creativity, false starts, and bad outcomes. Their tool for coping with the many varieties of failure- iteration, the cyclical process of conceptualizing, prototyping, testing, and evaluating. Sharp and Macklin have found that failure-often hidden, covered up, a source of embarrassment-is the secret ingredient of iterative creative process. In Iterate, they explain how to fail better.
After laying out the four components of creative practice-intention, outcome, process, and evaluation-Sharp and Macklin describe iterative methods from a wide variety of fields. They show, for example, how Radiolab cohosts Jad Abumrad and Robert Krulwich experiment with radio as a storytelling medium; how professional skateboarder Amelia Br dka develops skateboarding tricks through trial and error; and how artistic polymath Miranda July explores human frailty through a variety of media and techniques. Whimsical illustrations tell parallel stories of iteration, as hard-working cartoon figures bake cupcakes, experiment with levitating office chairs, and think outside the box in toothbrush design ("let's add propellers!"). All, in their various ways, use iteration to transform failure into creative outcomes. With Iterate, Sharp and Macklin offer useful lessons for anyone interested in the creative process.
Case Studies-
Allison Tauziet, winemaker; Matthew Maloney, animator; Jad Abumrad and Robert Krulwich, Radiolab cohosts; Wylie Dufresne, chef; Nathalie Pozzi, architect, and Eric Zimmerman, game designer; Andy Milne, jazz musician; Amelia Br dka, skateboarder; Baratunde Thurston, comedian; Cas Holman, toy designer; Miranda July, writer and filmmaker
After laying out the four components of creative practice-intention, outcome, process, and evaluation-Sharp and Macklin describe iterative methods from a wide variety of fields. They show, for example, how Radiolab cohosts Jad Abumrad and Robert Krulwich experiment with radio as a storytelling medium; how professional skateboarder Amelia Br dka develops skateboarding tricks through trial and error; and how artistic polymath Miranda July explores human frailty through a variety of media and techniques. Whimsical illustrations tell parallel stories of iteration, as hard-working cartoon figures bake cupcakes, experiment with levitating office chairs, and think outside the box in toothbrush design ("let's add propellers!"). All, in their various ways, use iteration to transform failure into creative outcomes. With Iterate, Sharp and Macklin offer useful lessons for anyone interested in the creative process.
Case Studies-
Allison Tauziet, winemaker; Matthew Maloney, animator; Jad Abumrad and Robert Krulwich, Radiolab cohosts; Wylie Dufresne, chef; Nathalie Pozzi, architect, and Eric Zimmerman, game designer; Andy Milne, jazz musician; Amelia Br dka, skateboarder; Baratunde Thurston, comedian; Cas Holman, toy designer; Miranda July, writer and filmmaker
| ISBN-13 | 9780262039635 |
|---|---|
| ISBN-10 | 026203963X |
| Weight | 1.35 Pounds |
| Dimensions | 6.31 x 0.98 x 9.25 In |
| List Price | $29.95 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Pages | 320 pages |
| Publisher | The MIT Press |
| Published On | 2019-05-07 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
Used, Good
Seller details
Open Books Ltd
Chicago, IL, USA
Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers...
Free delivery by: 28 Mar 2026
Used, Very Good
Seller details
spellbound
McKeesport, PA, USA
Very Good Condition-May show some limited signs of wear and may have a remainder mark. Pages and dus...
Free delivery by: 28 Mar 2026
✨ Used, Like New
Seller details
spellbound
McKeesport, PA, USA
LIKE NEW! ! ! Has a red or black remainder mark on bottom/exterior edge of pages.
Free delivery by: 28 Mar 2026
Used, Like New
Seller details
The Maryland Book Bank
baltimore, MD, USA
Used-Like New.
Free delivery by: 28 Mar 2026
Used, Very Good
Seller details
HPB-Emerald
Dallas, TX, USA
Connecting readers with great books since 1972! Used books may not include companion materials, and ...
Free delivery by: 28 Mar 2026