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Overview
Offers a managerial perspective of services marketing, with emphasis on B2B services, technology, and global services. This book includes cases to illustrate concepts and provides coverage on creating the seamless service firm to support a customer-focused organizational culture.
| ISBN-13 | 9780324422832 |
|---|---|
| ISBN-10 | 0324422830 |
| Weight | 1.95 Pounds |
| Dimensions | 7.28 x 0.98 x 8.90 In |
| Edition | 3rd Edition |
| Format | Paperback |
|---|---|
| Pages | 608 pages |
| Publisher | South-Western, Div of Thomson Learning |
| Published On | 2005-12-01 |
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