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Overview
Offers an approach to analyze, plan, and implement marketing strategies - helping students learn to develop a customer-oriented market strategy and market plan. This book focuses on the integration and coordination of marketing decisions with other functional business decisions as the key to achieving an organization's overall mission and vision.
| ISBN-13 | 9780324544268 |
|---|---|
| ISBN-10 | 032454426X |
| Weight | 2.87 Pounds |
| Dimensions | 7.91 x 1.18 x 9.88 In |
| Edition | 4th Edition |
| Format | Paperback |
|---|---|
| Pages | 744 pages |
| Publisher | TBS |
| Published On | 2007-02-01 |
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Jenson Books Inc
Logan, UT, USA
The item is in good condition and works perfectly, however it is showing some signs of previous owne...
Free delivery by: 31 Mar 2026
Used, Good
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Reliant Bookstore
El Dorado, KS, USA
This book is in good condition with very minimal damage. Pages may have minimal notes or highlightin...
Free delivery by: 31 Mar 2026