ISE Crafting and Executing Strategy: Concepts
Format: Paperback
ISBN13: 9781260565935
Paperback|9781260565935
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Overview
Part 1: Concepts and Techniques for Crafting and Executing Strategy Section A: Introduction and Overview
1 What is Strategy and Why is it Important
2. Charting a Company's Direction
Section B: Core Concepts and Analytical Tools
3. Evaluating a Company's External Environment
4. Evaluating a Company's Resources, Capabilities, and Competitiveness
Section C: Crafting a Strategy
5. The Five Generic Competitive Strategies
6. Strengthening a Company's Competitive Position
7. Strategies for Competing in International Markets
8. Corporate Strategy
9. Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Section D: Executing the Strategy
10. Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure
11. Managing Internal Operations
12. Corporate Culture and Leadership
1 What is Strategy and Why is it Important
2. Charting a Company's Direction
Section B: Core Concepts and Analytical Tools
3. Evaluating a Company's External Environment
4. Evaluating a Company's Resources, Capabilities, and Competitiveness
Section C: Crafting a Strategy
5. The Five Generic Competitive Strategies
6. Strengthening a Company's Competitive Position
7. Strategies for Competing in International Markets
8. Corporate Strategy
9. Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Section D: Executing the Strategy
10. Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure
11. Managing Internal Operations
12. Corporate Culture and Leadership
| ISBN-13 | 9781260565935 |
|---|---|
| ISBN-10 | 1260565939 |
| Weight | 1.49 Pounds |
| Dimensions | 7.50 x 0.70 x 9.70 In |
| List Price | $40.00 |
| Edition | 22nd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 434 pages |
| Publisher | McGraw-Hill Education |
| Published On | 2019-03-29 |
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