The ordering of topics facilitates the conceptual development of chemistry for the novice, rather than the historical development that has been used traditionally. Its language and style are student‐friendly and conversational; and the importance and wonder of chemistry in everyday life are emphasized at every opportunity. Continuing in the Burdge tradition, this text employs an outstanding art program, a consistent problem-solving approach, interesting applications woven throughout the chapters, and a wide range of end-of-chapter problems.