Overview

For undergraduate-level courses in Electronic Commerce. Explore the essential concepts of electronic commerce. Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view. The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.

ISBN-13

9780138010140

ISBN-10

0138010145

Weight

2.20 Pounds

Dimensions

10.00 x 8.03 x 0.79 In

Edition

3rd Edition

Format

Paperback

Language

English

Pages

552 pages

Publisher

Published On

2010-11-25



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