Introduction to Electronic Commerce
Format: Paperback
ISBN13: 9780136033240
Paperback|9780136033240
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Overview
Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives. Introduction to E-Commerce and E-Marketplaces; Internet Consumer Retailing; Business-to-Business E-Commerce; Other EC Models and Applications; EC Support Services; EC Strategy and Implementation; Application Development Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.
| ISBN-13 | 9780136033240 |
|---|---|
| ISBN-10 | 0136033245 |
| Weight | 2.43 Pounds |
| Dimensions | 8.00 x 1.00 x 9.75 In |
| List Price | $124.00 |
| Edition | 2nd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 182 pages |
| Publisher | Pearson College Div |
| Published On | 2008-10-14 |
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