Introduction to E-Commerce with E-Commerce PowerWeb
Format: Hardcover
ISBN13: 9780072865257
Hardcover|9780072865257
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Overview
Offering an introduction to e-commerce, this text focuses on the strategy parts of e-commerce first and technology second. It is suitable for faculty who teach marketing, management, strategy and entrepreneurship as the core discipline. It includes a variety of examples, case studies, and explanations culled from practice.
| ISBN-13 | 9780072865257 |
|---|---|
| ISBN-10 | 0072865253 |
| Weight | 2.40 Pounds |
| Dimensions | 8.30 x 0.95 x 10.10 In |
| List Price | $136.88 |
| Edition | 2nd Edition |
| Format | Hardcover |
|---|---|
| Pages | 512 pages |
| Publisher | McGraw-Hill/Irwin |
| Published On | 2003-04-18 |
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