Introduction to E-Commerce
Format: Hardcover
ISBN13: 9780072553475
Hardcover|9780072553475
✨ Featured Offer
Brand New
$108.68
List Price: $186.33
🚚
See all 2 offers from $62.24 FREE standard delivery by: 03 Apr 2026
Overview
Introduction to E-Commerce, 2/E, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a Principles of Marketing that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the strategy parts of e-commerce first and technology second, should adopt this book. Faculty who teach marketing, management, strategy and entrepreneurship as the core discipline prefer this book over technology-oriented e-commerce books. e-Commerce a solid foundation in all aspects of conducting business in the networked economy. The text focus is on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. Within this framework, the authors provide a deep exploration of core concepts of online strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly from practice.
| ISBN-13 | 9780072553475 |
|---|---|
| ISBN-10 | 0072553472 |
| Weight | 2.55 Pounds |
| Dimensions | 8.30 x 0.98 x 10.30 In |
| List Price | $186.33 |
| Edition | 2nd Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 544 pages |
| Publisher | McGraw-Hill/Irwin |
| Published On | 2003-08-08 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
Used, Good
Seller details
A2ZBooks
Burgin, Ky, USA
The text has highlighting, the cover is in nice condition. Quantity Available: 1. ISBN: 0072553472. ...
Free delivery by: 03 Apr 2026
✨ Brand New
Seller details
GridFreed
San Diego, CA, USA
Size: 132x15x164; New. In shrink wrap. Looks like an interesting title!
Free delivery by: 03 Apr 2026