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Overview
Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative process step by step. Complementing the instructions are examples of layouts and ad copy, giving students the tools to create their own advertising.
| ISBN-13 | 9780495096207 |
|---|---|
| ISBN-10 | 0495096202 |
| Weight | 1.30 Pounds |
| Dimensions | 7.91 x 0.71 x 9.80 In |
| List Price | $76.52 |
| Edition | 9th Edition |
| Format | Paperback |
|---|---|
| Pages | 336 pages |
| Publisher | Wadsworth Publishing Company |
| Published On | 2007-04-01 |
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