Internet Marketing with E-Commerce PowerWeb
Format: Hardcover
ISBN13: 9780072865264
Hardcover|9780072865264
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Overview
Presents a four stage framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. This four stage customer-centric framework aims to show readers how to use the Internet to create intense and profitable relationships with their customers.
| ISBN-13 | 9780072865264 |
|---|---|
| ISBN-10 | 0072865261 |
| Weight | 3.50 Pounds |
| Dimensions | 8.00 x 1.00 x 10.00 In |
| List Price | $136.88 |
| Edition | 2nd Edition |
| Format | Hardcover |
|---|---|
| Pages | 768 pages |
| Publisher | McGraw-Hill/Irwin |
| Published On | 2003-04-25 |
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Connecting readers with great books since 1972! Used textbooks may not include companion materials s...
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