Internet Marketing
Format: Paperback
ISBN13: 9780273717409
Paperback|9780273717409
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Overview
This guide explains how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory together with emerging academic literature, it details an approach to applying the Internet for marketing.
| ISBN-13 | 9780273717409 |
|---|---|
| ISBN-10 | 0273717405 |
| Weight | 2.93 Pounds |
| Dimensions | 7.75 x 1.25 x 10.25 In |
| List Price | $108.95 |
| Edition | 4th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 252 pages |
| Publisher | Pearson |
| Published On | 2009-03-25 |
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